Strategies
To successfully identify and reach a target audience with correct messaging, AFDM employs a number of powerful, proven methods.
These include Medium, Message, Reach to tailor campaigns to specific demographics.
Remarketing
By remarketing, a company can double back and ensure that all intended members of a target audience are reached. At AFDM, utilizing the same tactics applied during initial marketing, in addition to new tactics used specifically for remarketing purposes, accomplishes this. By gathering information from Custom Lists (contact details used to target prospects on social media accounts), Video Views, and cookies like Facebook Pixel and Google Tag Manager that track user activity, AFDM then employs a tried-and-true Snowball remarketing technique that locates a target audience and remarkets to and excludes them, and continues this process until all members of the target audience have seen the specific marketing message at hand. Clusters is a unique approach of dividing the target audience into smaller target groups where each will be targeted at all stages of our MMR approach.
Content Creation
A company’s product is only as good as the messages received by the intended
audience, and, at AFDM, we are committed to developing quality content that not
only entertains but encourages interaction between users, and, as a .
Visual Communication
“A picture is worth a thousand words,” and a video is worth even more. As a
driver behind all of our communications, AFDM is committed to getting the
appropriate message across visibly without the target audience having to read .
Clusters
Clusters is a unique approach of dividing the target audience into smaller target groups where each will be targeted at all stages of our MMR.
Tools & Platforms
WAFDM is dedicated to providing the right message across the right channel at the right time and to the right audience.
Going beyond simply using social media platforms for campaigns, content distribution, and messaging dissemination, AFDM strategically evaluates the advantages of each social media platform. As an example, Facebook and Instagram can target users based on their data in the form of email addresses and phone numbers, while Google aims to target users’ interests and current needs.
