Al Faridah Digital Media (AFDM) is part of Al Arabia Group, the biggest media group in Jordan. It was established in 2013 to serve as the digital media arm of the group. As the importance of having a digital presence increased, an emphasis was placed on the group’s online activities. In 2014, AFDM started to manage the online presence of third-party accounts through social media platforms, websites, applications, and other digital services.